Ubi creates a gaming campus
I got this information a few hours ago but needed to hold off for general release; I appologise. But meh, considering the news services haven't found this yet I still get the scoop.
Ubi is actually backing up its expansion plans with substance and in the week that EA said they may possibily actually have lied and will be buying more shares in the French company.
Enter the Ubi Campus over in Québec, a mere hop-skip-jump from Montréal, the centres (there are a few) will offer "college and university training programs in the key video and game development fields". The trick was to partner with local colleges and universities as well as create the Campas concept. What it means is that Ubi can create the technical army it needs for all that expansion.
It's clever. Minimum Ubi investment, maximum return. They can even feed their current employees into the system for corporate training. Slick.
Of course all the key players attend the announcement: Quebec Premier Jean Charest, Quebec Minister of Education Pierre Reid, Principal of the Université de Sherbrooke, Bruno-Marie Béchard and General Director of the Cégep de Matane, Emery Béland, but you'd expect little else right?
The issue now is to fend off EA, innovate in games design and convince enough people that computer games is the industry they want to be in. I personally think this is a tough task, lots of UK universities allow game design to be studied but less than 1% get employment in the games industry with those skills due to the highly-competitive, low-pay structure of everyone but the super elite.
Time will tell. I wish the endevour luck. You do feel the battle for middle earth is growing and a good Saruman has just started creating his army.
[EotM]
Ubi is actually backing up its expansion plans with substance and in the week that EA said they may possibily actually have lied and will be buying more shares in the French company.
Enter the Ubi Campus over in Québec, a mere hop-skip-jump from Montréal, the centres (there are a few) will offer "college and university training programs in the key video and game development fields". The trick was to partner with local colleges and universities as well as create the Campas concept. What it means is that Ubi can create the technical army it needs for all that expansion.
It's clever. Minimum Ubi investment, maximum return. They can even feed their current employees into the system for corporate training. Slick.
Of course all the key players attend the announcement: Quebec Premier Jean Charest, Quebec Minister of Education Pierre Reid, Principal of the Université de Sherbrooke, Bruno-Marie Béchard and General Director of the Cégep de Matane, Emery Béland, but you'd expect little else right?
The issue now is to fend off EA, innovate in games design and convince enough people that computer games is the industry they want to be in. I personally think this is a tough task, lots of UK universities allow game design to be studied but less than 1% get employment in the games industry with those skills due to the highly-competitive, low-pay structure of everyone but the super elite.
Time will tell. I wish the endevour luck. You do feel the battle for middle earth is growing and a good Saruman has just started creating his army.
[EotM]
I'mafeelin: stiff
I'malistinto: sleepy dust
I'malistinto: sleepy dust
posted by Justin at 7:38 pm
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